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Social Media: The Game-Changer For Professional Service Marketing
Without a doubt, social media has changed the way Internet-savvy people interact with each other. Like-minded service professionals can connect on LinkedIn and exchange useful information. Facebook...
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It’s Marketing AND Client Service…Not ‘Either/Or’
Marketing is probably the most inclusive of all business activities. Since it’s all about attracting new clients and generating new business, virtually every aspect of every business function has a...
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Accessible to the Best Clients and Contacts…Ignore the Rest
Among the most highly touted benefits of today’s wired global village is the ease with which we can access virtually anyone, anywhere in the world. At one point or another, we’ve all said something...
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Position Yourself As #1 In Your Market
Regardless of what services we provide, others also provide the same or similar services. Regardless of how many competitors there are in your market, there can only be one #1. Being #1 does not...
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How Findable Are Your Marketing Messages?
When is the last time that you grabbed your mobile device to do a quick Internet search? Maybe something came up in a conversation and you wanted to clarify one issue or another. Or perhaps your mind...
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Participation Marketing: A Formula for Success
I can never decide whether marketing is mostly art or primarily science. The creative side of me considers it an art. Given the wide range of innovative approaches to generating more business, how can...
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The Connection Between Your Brand & Target Audience
As human beings, we share the intrinsic need to connect & be part of something bigger than ourselves. We can connect with any or all of other people, animals, nature, things and from a marketing...
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Marketing Content That Makes People Feel Smarter
Remember my recent post about six experiences that will help your audience feel good about you and your services? By preparing marketing content that leaves an audience feeling any one of these...
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To Increase The Effectiveness Of Your Marketing–Embrace Participation
What do you get when you combine the elements of discovery, empowerment and connection? For starters, that’s the formula for success in participation marketing. In case the term marketing is new to...
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